Drake commented “this song so hard” on a meme page featuring it. About a month ago, a Somali wedding song with a hook that covers “I love you” in four languages-Nimco Happy’s “ Isii Nafta”-made the rounds, years after it was a sensation in East Africa. More and more songs from outside of the West are bubbling up through TikTok and becoming international smashes. Vocaloids are still a niche interest in the U.S., but give it a few years and they might be competing on the charts with our biggest stars. The song is delicate and adorable, from the wide-eyed “hello?” following the sound of a phone ringing to the bouncy “eeps” and fairy-dust synths that form the beat. TikTok has always had a solid base of vocaloid fans, and the creator got popular sharing vocaloid covers of TikTok-trending songs like Mitski’s “Washing Machine Heart” last year.īut a breakthrough moment happened this year when “ Baby My Phone” by Yameii Online (a vocaloid artist overseen by the rapper Deko and the visual artist Osean) became a trending audio, peaking at No. The anime avatars attached to these digital voices are also called vocaloids, and sometimes they become virtual pop stars like Hatsune Miku, a teenage girl with long turquoise pigtails who was booked to play Coachella last year. Vocaloid is a singing synthesis software that allows anyone to create songs you simply choose a voice from a voice bank, input your own melodies and lyrics, and voila. Excerpts of the song have been used in over a million videos, with creators especially liking the crispness and menace of the lines in the second verse: “Dropping bodies like a nun/Two twin Glocks name Bonnie and Clyde.” (Siouxxie’s second most famous song is “ cupcakes.mp3,” in which they appear to inhabit a diabolic version of the My Little Pony character Pinkie Pie while also invoking Satan.) “masquerade” has spawned what is, in my opinion, the most complicated TikTok dance of the year, with an intricate tutting sequence and two separate choreographers contributing parts. Over a beat of ringing bells, Siouxxie rasps about slurping blood like Dracula. In a similarly occult vein is Siouxxie’s “ masquerade,” a glowering digicore/trap song that sets a carnivalesque scene of slaughter. Several of Luci4’s other tracks, like “ BodyPartz” and “ All Eyez on Me,” have also picked up on TikTok. As you might infer from the name, Luci4 fills his music videos with Satanic imagery and allegedly slips hexes into his songs. Luci4-who’s also used the aliases Axxturel and 4jay-is a sonic descendent of Florida rapper SpaceGhostPurrp, and runs closely to a nightcore, cloud rap, and Florida speed-influenced microgenre called HexD (or “ surge”). “Kurxxed Emeraldz,” by the experimental hip-hop artist Luci4 (read it out loud: Lucifer), went viral because of a “ glitching” trend in which participants twitch their bodies like they’re buffering onscreen. In 2021, more enigmatic tracks surfaced from the underground. Last year, the rise of “ Alt TikTok” brought attention to a host of relatively left-field artists like David Shawty, WHOKILLEDXIX, and 645AR, many of whom make liberal use of vocal manipulation techniques and fall loosely within hyperpop, digicore, or some adjacent fringe-rap scene. Every so often, TikTok will dredge bizarre music from a remote substrata of the internet-buried in a SoundCloud microscene, with chatter about it concentrated in niche forums-and expose it to masses of people who know nothing about where it came from.
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