![]() So it seemed like a natural fit to be able to bring that to market in ready-to-serve form."īrian Sozzi is an editor-at-large and anchor at Yahoo Finance. We were surprised that over 50% of Fresca drinkers already mix it with alcoholic beverages. "It's refreshing, it's convenient, and it's low calorie obviously. "First of all, Fresca fits in with a lot of consumer trends," Constellation Brands CEO Bill Newlands told Yahoo Finance Live about the launch. I can’t even get through each can and I have tried multiple times to give it my best try. This comes on top of a new deal between Coca-Cola and Molson Coors ( TAP) for Topo Chico hard seltzer. If you like diet soda you will like it but for people who drink normal Mountain Dew this stuff taste like crap. 22, and it’s the brand’s first-ever boozy beverage that combines the OG soda with alcohol. The PepsiCo-owned brand was originally created in 1940 as a mixer for alcoholic beverages. Hard Mountain Dew officially dropped on Feb. In 2021, about 50% of adults over the age of 22 consumed a ready-to-drink cocktail, Mintel's data shows, up from 40% in 2018.Ĭoca-Cola also inked a deal earlier this year with beer and wine maker Constellation Brands ( STZ) to distribute alcoholic Fresca. WASHINGTON (TND) - Popular soda-pop beverage Mountain Dew is returning to its roots -being mixed with alcohol. The total volume of sales of spirits-based ready-to-drink cocktails surged 226% from 2016 to 2021, according to data from Mintel. Hard Mtn Dew is a product more for die-hard Mountain Dew fans than for people who love to drink, and if that’s your thing, I can definitely still raise a can to that.The companies stated that the rollout will begin in late 2022 in Mexico, followed by "select" markets worldwide in 2023. Instead, all we get from Hard Mtn Dew is a reduced vowel-count in the word “Mountain,” a weird, tepid attempt at a supposedly raucous rebrand.īut that’s just me, and I realize this isn’t really about me. I crave excitement, and I would have liked Mountain Dew to be the brand to deliver. Give me something a little more interesting! Give me a higher ABV! Give me caffeine! Give me the original Four Loko! Maybe it doesn’t need to be 14 percent ABV, and maybe it doesn’t need to have 150 milligrams of caffeine (three times as much as in a can of Mountain Dew), but c’mon - give us something here. We have enough ready-to-drink five-percent ABV products. Enter: the HARD MTN DEW Baja Blast Variety Pack, a summertime exclusive 12-pack featuring fan favorite HARD MTN DEW Baja Blast, plus three new versions of Baja Blast deliciousness. But I can’t help but yearn for something with a bit more creativity and edge. It touts itself as a sugar-free, five-percent ABV version of Mountain Dew, and that’s exactly what it is. ![]() HARD MTN DEW is launching Tuesday at select. It has Zero Sugar and 100 calories per can. Well, if you're a fan of hard seltzer and Mountain Dew, it pays to live in Iowa I owa is one of three states where you can purchase the new Mountain Dew Hard Seltzer. Still, there’s nothing to be disappointed about, as the product is as advertised. New York CNN Business The highly anticipated arrival of boozy Mountain Dew is finally here, but not everyone will be able to get it at first. Hard Mountain Dew Seltzer Is Now Here In Iowa. From this, I yielded a mild buzz, but in order to get properly drunk, I’d need to drink at least three in quick succession, something I can’t imagine doing without getting a migraine. ![]() I can really only stomach one before ditching it for something less cloying, so my sampling only included a single can. It was first released in 2022, and a new flavor, Livewire, just came out in March 2023. I, however, can totally get enough Mountain Dew. Hard Mountain Dew is a malt beverage, with 5 alcohol by volume. The ideal consumer would be a person for whom nothing but Mountain Dew will do, and for whom adding liquor to the beverage would lessen that signature taste they can’t get enough of. As one might anticipate, then, Hard Mtn Dew is best suited for those who already love Mountain Dew.
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